Our Legacy
The family behind Patola Dupatta
Our legacy: forty years of handwoven Patola
It all started at one loom, with a weaver who took up one of India's most demanding crafts and made it his life's work. Every dupatta we offer today is still made with the patience and care he passed on to his family.
The man behind the name
A life given to the loom
Late Shri Premjibhai Dayabhai Parmar never set out to build a brand; he set out to master a craft. Beginning with plain handwoven cloth in his village, he went on to weave Patola fine enough for some of Bombay's most respected saree stores.
What he left us is more than a business. It is a way of working, patient, precise and proud, that his family brings to every piece we offer.
From a village loom to a family name
-
Late 1980s · Vastadi
Long days at the hand loom
In his home village of Vastadi, Premjibhai started out weaving simple fabrics by hand, beginning early every morning and working through the day.
-
Ratanpar
Discovering Patola
Moving to Ratanpar brought him into the company of skilled Patola weavers. Captivated by how beautiful, and how difficult, the craft was, he chose to learn it and give himself to it completely.
-
Bombay
Woven for renowned stores
He carried the finished sarees to well-known stores in Bombay himself, including Benzer and Amarsons.
-
Growing
More looms, more cities
As more people came to love Patola, the family added handlooms and began selling in Ahmedabad and other cities.
Three stages, every one by hand
Patola is one of the slowest and most exacting textile arts in India. None of it can be hurried, and each stage relies on the one before it.
- Preparing the silk Raw silk yarn from Bangalore is boiled several times until it's ready for weaving, then wound into vankala and laid out as pati to match the size of the piece.
- Marking the design on the threads The threads are stretched across a rectangular wooden frame called an adda. Following traditional graph patterns, every motif is marked and planned on the threads themselves before weaving begins.
- Two weavers, one loom Each loom is worked by two people: one weaves while the other aligns the pattern, thread by thread. Every inch has to line up perfectly.
Why Patola takes so long
Because every thread is planned before it's woven, the time a piece spends on the loom depends on how intricate its design is.
Bringing the craft to a new generation
Patola Dupatta carries this heritage forward, sharing the family's decades of experience with a new generation of customers in India and around the world. Every dupatta reflects years of practice and the skill of Indian handloom weaving.
Wear the story
Own a dupatta with four decades of craft behind it
Browse our handwoven Patola dupattas, or book a video call and let us show them to you up close.
Art, culture and memory, woven together one thread at a time, and still being woven into every piece we make.